Media publicity is an integral part of poverty alleviation campaign. Effective publicity can help mobilize more social resources and social cares, and give impetus to the overall task of cutting poverty. Dragon TV has created a variety show “We Are in Action” with the philosophy of cutting poverty through industry-based development. By integrating e-commerce process of products display, product release, and sales with interactions with TV stars, this program has got off to a great start in terms of both poverty alleviation and viewership ratings.
A model was developed and implemented in Jiange county, Guangyuan city, Sichuan province based on “green agriculture + poverty reduction” in order to harness local environmental resources, engage in sustainable development, and create profit via crop and livestock farming, related products and tourism.