[Poverty Alleviation Through a Lens] Internet Plus in a small border town

A small town bordering the Kingdom of Bhutan, Lhozhag County is located in Lhoka, a city in the south of China’s Tibet Autonomous Region.

Lhozhag County actively responded to the call to action from the state, the autonomous region, and the city of Lhoka itself—a call to combat poverty through e-commerce. With the platform of a poverty alleviation development company, Lhozhag opened a poverty alleviation supermarket in town and registered its trademark as South Tibetan San Products. Meanwhile, it signed a strategic cooperation agreement with the Lhoka branch of China Post and registered a Taobao shop and a micro shop in the name of South Tibetan San Products.

E-marketing has broadened Lhozhag’s sales channels, helping it to transport its agricultural, traditional handmade, and forestry resource products out of the mountainous region, out of Tibet, and across China. This strategy, in turn, helps to increase the income of impoverished people living in Lhozhag and to lift them out of poverty.